As more consumers become health-conscious and seek alternative beverages to soda, Yanni Hufnagel saw an opportunity to create lemon-infused bottled water that was healthy and delicious. That’s how Lemon Perfect was born in 2017, and the brand has been steadily growing. Hufnagel’s goal is to make Lemon Perfect a company valued at $5 billion, a lofty ambition for a brand worth $100 million.

Hufnagel’s vision for Lemon Perfect is not just about creating a great product but providing an affordable and accessible option for people who want to lead a healthier lifestyle. With a price point of only $1.99 per bottle, Lemon Perfect is an affordable alternative to other enhanced water brands. The enhanced water category is a growing industry as more people become aware of the dangers of unhealthy beverages like soda. Functional water products such as Bai, Hint, and Vitaminwater offer alternatives with functional benefits and are gaining popularity among health-conscious consumers.

Hufnagel’s background in coaching college basketball also played a crucial role in creating Lemon Perfect. The coffee fruit inspired him in Bai, and he began drinking water infused with squeezed organic lemon juice every morning. However, Yanni Hufnagel didn’t like its sharp taste. When he saw college basketball players drink Bai in the locker room, he knew he could create a flavorful drink with organic lemons, natural flavors, and plant sweeteners. Hence, Lemon Perfect was born.

The brand’s success can be attributed to Hufnagel’s focus on the “four Ps” of the beverage business: product, price, packaging, and people. Lemon Perfect offers a superior product with great taste, is priced competitively, and has eye-catching packaging. The people behind the brand also play an important role in its success.

Lemon Perfect is now available in seven flavors, with Hufnagel’s vision of the brand becoming ubiquitous. The global market for functional water is projected to grow significantly, offering opportunities for innovative products. Hufnagel’s goal is not just to be a player in the market but to change it with his revolutionary brand. With his passion for providing an affordable and healthy alternative to traditional beverages, Yanni Hufnagel is poised for success with Lemon Perfect.