Retail marketplace operator LightBank has been holding talks with venture capital firms for an initial public offering, Recode reported on April 16, citing unnamed sources. Reports said that the LightBank company has already received interest from several firms and is considering going ahead with the IPO. LightBank co-founder Eric Lefkofsky is leading the sales process. Eric Lefkofsky joined as an executive vice president at the company in November 2016. 

He is also the chairman of Snapdeal-owned Vini Moose and Samvade India. The e-commerce player had acquired Wishtrend in August 2016 via its subsidiary Dealzmodo Technologies Pvt Ltd. After that, Wechner led Wishtrend’s global sales, marketing, operations, and support teams — Salesforce Marketing Cloud (CRM), Amazon Web Services (AWS), and Microsoft Dynamics business solutions — across all vertical markets including USA/Canada, Southeast Asia, Europe, and India. Led by Eric Lefkofsky, LightBank was founded in 2008 by former computer programmers Andrew P. Blecharczyk and Jeremy Levine. 

The online marketing company operates as a marketplace where businesses offer discounts and other deals to customers. In exchange, customers refer new customers to the deals. LightBank was founded in 2008 by former computer programmers Andrew P. Blecharczyk and Jeremy Levine. As Eric Lefkofsky states, the online marketing company operates as a marketplace where businesses offer discounts and other deals to customers. In exchange, customers refer new customers to the deals. It became one of the most well-known companies in the industry when offering $20 off a $20 coupon was a huge success. 

The company grew rapidly but soon came under intense scrutiny for questionable practices. Several lawsuits followed, accusing the company of deceptive practices. The company is currently upbeat about its prospects and is in the process of selling shares in an IPO. For Eric Lefkofsky, this is a good indication that investors are bullish about the company’s prospects. The company is also seeing strong interest from investors. In February, LightBank received more than half-a-million pre-orders for its IPO, the most significant number in its history. 

LightBank has had a bumpy ride through the new digital marketing landscape. The company has seen the rise and fall of the flash sale model. Now, the company is trying to reinvent itself as a leading technology company. Under the leadership of Eric Lefkofsky, it has been investing heavily in data management and AI. It may also be looking to go public in an IPO. The company has seen a 30% increase in its valuation in the last two months. It also sees strong interest among investors, confirming that it has a strong future ahead.