Ross Levinsohn: c and Media Innovator
Ross Levinsohn is the CEO of Sports Illustrated, and he has quickly made a name for himself in the media and communications industry. He has a long history of success in the industry, with leadership roles ranging from Yahoo Sports to Fox Sports to Guggenheim Digital. With his extensive background, he has been able to bring Sports Illustrated into the digital age and create a publishing powerhouse that captures the attention of millions.
Background
Levinsohn’s career began in the early 1990s when he served as a Sports Producer at Fox Sports. He quickly rose to become Vice President of Sports Programming and Marketing before leaving the company in 1998 to take a position at Yahoo Sports. After spending six years at Yahoo Sports, he took a position at Overture Services (now Yahoo!) in 2004. He stayed with the company until becoming Chief Executive Officer of Fox Interactive Media in 2006.
In 2010, Levinsohn moved to the Guggenheim Digital Media Group as Executive Vice President and Chief Operating Officer. During his tenure, he was responsible for the rapid growth of Guggenheim Digital Media’s portfolio, which included The Hollywood Reporter, Billboard, and Sports Illustrated. In 2011, Sports Illustrated named Levinsohn as Sports Illustrated CEO, a role he still holds today.
Leadership at Sports Illustrated
Levinsohn has been instrumental in Sports Illustrated’s transition from a print publication to a digital powerhouse as Sports Illustrated CEO. He has used his experience and expertise in digital media to expand Sports Illustrated’s presence across many platforms and has taken the company from a single publication to an integrated media enterprise. Under his leadership, Sports Illustrated has successfully launched Sports Illustrated TV and Sports Illustrated Kids, as well as other digital products. He has also been at the forefront of Sports Illustrated’s expansion into new markets, such as sports betting and fantasy sports.
Ross Levinsohn has been an invaluable asset to Sports Illustrated, and his leadership and vision have helped Sports Illustrated become one of the most successful media and communications enterprises. His experience and expertise in the industry have enabled Sports Illustrated to remain competitive and grow into a powerful force in publishing. With his guidance, Sports Illustrated is redefining the role of modern publishing and continues to capture the attention of millions.