Richard Liu is the founder and CEO of JD.com, one of the largest e-commerce companies in China. Richard Liu Qiangdong started the company from scratch in 1998, boasting over 300 million active users. Initially, Liu sold magneto-optical products before opening an online company that sold electronics. Liu’s hard work and dedication have made him one of the most successful entrepreneurs in China. Despite his success, Liu remains humble and always looks for ways to improve JD.com.

Richard has managed to accrue a few important accolades over the years Richard Liu has been featured as an Honoree in Variety 500 website entitled, “JD.com Richard Liu; Founder / Chairman / CEO”, as a result of his persistence, innovation, and hard work.

Liu Qiangdong ensured that his Beijing shop stocked original products and hired knowledgeable staff to give the best customer service possible. This differentiated his shop from other electronics stores selling counterfeit products and providing poor customer service.

The strategy helped his shop grow quickly; by 2003, Qiangdong had various stores across China. He then decided to rebrandJD.com after the SARS pandemic hit China. The rebranding was a success, and the company has continued to grow. It wasn’t easy to sell products due to restrictions of movements, and he decided to venture into online selling. As a result, JD.com has remained unshakeable even with the presence of Alibaba, another e-commerce giant in China.

Over the years, Richard Liu has continued unveiling new marketing strategies that have helped keep JD.com ahead of the competition. In 2015, he launched the “Same-Day Delivery” service, which allowedJD.com to deliver orders within the same day in select Chinese cities.

The service was a success and helped JD.com gain an edge over its competitors, most of whom could not offer such a fast delivery service. He later unveiled drone delivery to reach the remote areas in China, which was a first in the e-commerce industry.

With his innovative marketing strategies and dedication to providing the best possible service to JD.com’s customers, it is no wonder that the company has become one of the largest e-commerce companies in China. Richard Liu is a successful entrepreneur who has come a long way to revolutionize the e-commerce industry in China. See this page for related information.

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