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Keter CEO Alejandro Pena Remains Committed to Sustainability

Keter Group is the world’s largest manufacturer of plastic outdoor furniture and the leader in innovation. With a passion for sustainable design,the Group is committed to protecting the environment and reducing its carbon footprint through an approach to manufacturing that minimizes energy use, reduces waste, and promotes recycling.

Under CEO Alejandro Pena leadership,the Group continues to transform itself from a traditional plastic outdoor furniture company into an innovator in sustainability, dreaming up new ways for people to enjoy their natural surroundings with minimal environmental impact. In addition to its commitment to a healthy environment and efficient manufacturing process,the Group remains steadfast in its mission to provide a product that brings about a better quality of life for millions of people around the world.

Keter Group is also a thought leader in the industry, committed to minimizing its environmental impact on the planet and saving energy to reduce manufacturing costs and maintain affordability. With this in mind, the Group understands that one of the best and easiest means of limiting CO2 emissions is to improve efficiency. Efficiency is about more than just enhancing operations. It’s about improving their quality, reducing costs, and making products more affordable for everyone.

Keter Group has cooperated with leading experts from the Inter-American Development Bank (IDB), the United Nations Industrial Development Organization (UNIDO), and the Center for Environmental Design Excellence (CEDE) to develop a life cycle assessment analysis model of its products. The Alejandro Pena Award for Sustainability was created to encourage and recognize leadership in this critical area.

The Group’s commitment to sustainability is evident in every product it sells. This dedication is visible in the creation of each new product and in the ongoing modification of existing products to maximize their efficiency and improve their energy efficiency. the Group has strived to make the next generation of its products more energy-efficient by utilizing unique material processes, including 3D printing, which has become a vital part of its manufacturing processes.