Social media is a big part of people’s lives. It is ever changing the way people communicate with each other as business expert Jason Hope recalls. Social media platforms such as Facebook and Instagram people are going to them for information, to share tips and often businesses use them for ways to expand and grow their audience. 

Helping Businesses Grow

Hope thinks social media is more important than ever. Businesses are seeing their company grow and expand in the way of direct sales due to social media platforms, business expert Jason Hope adds. He believes the likes, comments and number of followers on social media platforms help increase direct sales versus the common review on a business website.

Entertainment

New features have been added to social media platforms that make these sites forms of entertainment for their audiences. On social media platforms news spreads like wildfire therefore making it the go to place for information. Jason Hope believes that social media platforms that have both information and entertainment value will only grow stronger with the times.

Mobile Devices

According to research 91 % of social media platform usage is on a mobile phone. Therefore, most social media platforms have a mobile app. Jason Hope believes for a business to grow that mobile apps with targeted ads and a large social media following are more important than trying to drive traffic to a business website. 

Facebook

Jason Hope believes that Facebook is not dying but is losing its flare. He sees that people are losing interest in Facebook and gravitating to other social media platforms such as Twitter and Instagram. He believes people have trust issues when it comes to Facebook after the data leak scandal. Therefore, privacy became an issue. 

Hope also thinks for Facebook to gain popularity again it needs to add new features for its users. Jason Hope feels the social media platforms are a world of its own. People are joining these platforms at record speed. He feels social media platforms have become more than just a social network of communication, but ways for people to gain information.