Social media has evolved beyond its roots as a communication tool and incorporates all aspects of life. What started out as a way to interact with friends and old classmates has now grown into a multi-faceted platform that blends e-commerce, advertising, and various media content. Business expert and mentor Jason Hope informs how the evolution of social media is driven by user’s activity and interactions. 

As users continue to find new ways to utilize social media, its future becomes endless. Jason Hope is one who feels that social media will only expand and become a more prominent part of everyday life. Over the years, social media has gained the trust of consumers and brands alike. It is more common for brands to concentrate on their social media page than on their company websites.                                                                                                                           

According to activist investor and philanthropist Jason Hope, these are because brands can see their engagement through likes and comments. Brands bow more to the conscience of consumers. Consumers can also provide feedback to brands through social media to help them better understand consumer needs. 

The exchange between brands and consumers is sure to have a lasting impact on social media and elegant its importance. The business gurú adds that the rise of social media has coincided with the rise of mobile phone devices. Much like social media, it is impossible to function in modern society without an internet compatible mobile device. 

The Internet and more sophisticated mobile devices have enabled app developers to make social media sites more accessible, Jason Hope assures. The majority of internet users access social media through their mobile device. Businesses and brands now use engagement through mobile social media apps to determine profits.